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1.
Beyond industrial dualism : market and job segmentation in the new economy / Thierry J. Noyelle by Series: Conversation of Human Resources studies in the new economy
Publication details: Boulder : Westview Press, 1987
Other title:
  • Job segmentation
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.N695.

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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renee Mauborgne. by Publisher: New York : Hachette Books , 2017Copyright date: ©2017.
Other title:
  • Proven steps to inspire confidence and seize new growth
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HF5415.153 .K49b 2017 9HUKM. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.153.K535.

4.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. by
Publication details: Boston, Mass. : Harvard Business School Press, 2005
Online resources:
Availability: Items available for loan: PERPUSTAKAAN DR ABDUL LATIFF (2)Call number: HF5415.153K49b 2005 9, ... PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HF5415.153.K49b 2005 9HUKM. PERPUSTAKAAN TUN SERI LANANG (4)Call number: HF5415.153.K564 42as, ...

5.
Blue ocean strategy [sound recording] : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne by Series: Your coach in a boxNey York : Gildan Media, 2006
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: cd-audio HF5415.153.K56.

6.
Blue ocean strategy : insights and experiences of Universiti Sains Malaysia / editor Ramli Mohamed. by
Publication details: Pulau Pinang : Penerbit Universiti Sains Malaysia, [2012], ©2012
Other title:
  • Blue ocean strategy.
Availability: Items available for loan: PERPUSTAKAAN ALAM DAN TAMADUN MELAYU (1)Call number: LA1238.B567 8. PERPUSTAKAAN DR ABDUL LATIFF (1)Call number: LA1238.B658 2012 9. PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: LA1238.B658 2012 9HUKM. PERPUSTAKAAN TUN SERI LANANG (4)Call number: LA1238.B567, ...

7.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. by Publisher: 4Boston, Massachusetts : Harvard Business Review Press, [2015]Copyright date: ©2015
Availability: Items available for loan: PERPUSTAKAAN ALAM DAN TAMADUN MELAYU (1)Call number: HF5415.153.K56 8. PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HF5415.153.K49b 2015 9HUKM. PERPUSTAKAAN PRAKLINIKAL (1)Call number: HF5415.153.K49b 2015 9HUKMPRA.

8.
Concepts in marketing [videorecording] / Coast Learning Systems by
Publication details: [Fountain Valley, CA] : Coast Learning Systems, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (15)Call number: dvd HF5415.C663, ...

9.
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. by
Edition: [Expanded ed.].
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1997Copyright date: ©1997
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD41.T743 1995.

10.
Gender and jobs : sex segregation of occupations in the world / by Richard Anker by
Publication details: London : ILO Publications , 1998
Availability: Items available for loan: PERPUSTAKAAN UNDANG-UNDANG (1)Call number: C67.17.A54 2.

11.
The great tween buying machine : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston by
Publication details: Chicago : Dearborn Trade Publishing, 2004
Other title:
  • Capturing your share of the multi-billion-dollar tween market
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.32.S55.

12.
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan by
Publication details: Hoboken, NJ : Wiley, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.B573.

13.
Market segmentation / by Ronald E. Frank, William F. Massey and Yoram Wind by
Publication details: Englewood Cliffs, N.J. Prentice-Hall 1972
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.F687.

14.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar by
Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2004
Availability: Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (1).

15.
Market segmentation and the shari'ah compliancy process in Islamic banking institutions (IBIs) / Rusnah Muhamad by Series: Research paper (ISRA) ; no.21
Publication details: Kuala Lumpur : ISRA, 2011
Other title:
  • Market segmentation and the shariah compliancy process in Islamic banking institutions (IBIs)
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: MK10 ISRA 7 R479 2011.

16.
The market segmentation workbook target marketing for marketing managers Sally Dibb and Lydon Simkin by
Publication details: London Routledge 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.127.D52.

17.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Publication details: Upple Saddle River, New Jersey : Pearson, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.M29 2010.

18.
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Publication details: Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2007
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.2.M29 2007.

19.
Marketing segmentation [computer file] / World Class Communication Technologies
Publication details: England : East Sussex : World Class Communication Technologies [production company] ; Audio Visual Source Multimedia [distributor], 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: cd-rom HF5415.127.M37.

20.
Niche markets and rural development : workshop proceedings and policy recommendations. by
Publication details: Paris : OECD, 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: OECD 14.2 N537.

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