Concepts in marketing [videorecording] / Coast Learning Systems
Publication details: [Fountain Valley, CA] : Coast Learning Systems, 2004Description: 15 videodiscs (DVD) (6 hrs. 45 min.) : sd., col. ; 12 cmContent type:- two-dimensional moving image
- computer
- video
- videodisc
- RM384.00
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.2 | 1 | Available | 00001598208 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.3 | 1 | Available | 00001598207 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.4 | 1 | Available | 00001598206 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.6 | 1 | Available | 00001598204 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.7 | 1 | Available | 00001598203 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.9 | 1 | Available | 00001598201 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.12 | 1 | Available | 00001598198 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.13 | 1 | Available | 00001598197 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.14 | 1 | Available | 00001598196 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.8 | 1 | Available | 00001598202 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.15 | 1 | Available | 00001598193 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.1 | 1 | Available | 00001598209 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.10 | 1 | Available | 00001598200 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.5 | 1 | Available | 00001598205 | ||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5415.C663 (Browse shelf(Opens below)) | j.11 | 1 | Available | 00001598199 |
Title from container
Introduction to marketing (27 min.) -- Marketing strategy (27 min.) -- Environmental scanning (27 min.) -- Ethics and social responsibility (27 min.) -- Consumer behavior (27 min.) -- Marketing research (27 min.) -- Segmenting and targeting markets (27 min.) -- Managing products and services (27 min.) -- Pricing products and services (27 min.) -- Marketing channels and supply chains (27 min.) -- Retailing and wholesaling (27 min.) -- Integrated marketing communications (27 min.) -- Advertising, sales promotion, and public relations (27 min.) -- Personal selling and sales management (27 min.) -- Interactive and multichannel marketing (27 min.)
Provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets
There are no comments on this title.