Concepts in marketing (Record no. 419959)

MARC details
000 -LEADER
fixed length control field 03343ngm a2200613 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250930124506.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field vd cvaizu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080723s2004 cau405 g s00 vleng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number RM384.00
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200811191710
Level of effort used to assign nonsubject heading access points rosma
Level of effort used to assign subject headings 200811140932
Level of effort used to assign classification hendon
Level of effort used to assign subject headings 200811140931
Level of effort used to assign classification hendon
Level of effort used to assign subject headings 200811131752
Level of effort used to assign classification hendon
y 07-23-2008
z fakrul
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Description conventions rda
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) dvd HF5415.C663
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) dvd HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .C663
245 00 - TITLE STATEMENT
Title Concepts in marketing
Medium [videorecording] /
Statement of responsibility, etc. Coast Learning Systems
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Fountain Valley, CA] :
Name of publisher, distributor, etc. Coast Learning Systems,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 15 videodiscs (DVD) (6 hrs. 45 min.) :
Other physical details sd., col. ;
Dimensions 12 cm.
336 ## - CONTENT TYPE
Content type term two-dimensional moving image
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
337 ## - MEDIA TYPE
Media type term video
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term videodisc
Source rdacarrier
500 ## - GENERAL NOTE
General note Title from container
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to marketing (27 min.) -- Marketing strategy (27 min.) -- Environmental scanning (27 min.) -- Ethics and social responsibility (27 min.) -- Consumer behavior (27 min.) -- Marketing research (27 min.) -- Segmenting and targeting markets (27 min.) -- Managing products and services (27 min.) -- Pricing products and services (27 min.) -- Marketing channels and supply chains (27 min.) -- Retailing and wholesaling (27 min.) -- Integrated marketing communications (27 min.) -- Advertising, sales promotion, and public relations (27 min.) -- Personal selling and sales management (27 min.) -- Interactive and multichannel marketing (27 min.)
520 ## - SUMMARY, ETC.
Summary, etc. Provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 60389
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Moral and ethical aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 60390
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Coast Learning Systems
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Introduction to marketing
h [videorecording] ;
Number of part/section of a work j.1
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Marketing strategy
h [videorecording] ;
Number of part/section of a work j.2
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Environmental scanning
h [videorecording] ;
Number of part/section of a work j.3
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Ethics and social responsibility
h [videorecording] ;
Number of part/section of a work j.4
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Consumer behavior
h [videorecording] ;
Number of part/section of a work j.5
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Marketing research
h [videorecording] ;
Number of part/section of a work j.6
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Segmenting and targeting markets
h [videorecording] ;
Number of part/section of a work j.7
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Managing products and services
h [videorecording] ;
Number of part/section of a work j.8
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Pricing products and services
h [videorecording] ;
Number of part/section of a work j.9
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Marketing channels and supply chains
h [videorecording] ;
Number of part/section of a work j.10
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Retailing and wholesaling
h [videorecording] ;
Number of part/section of a work j.11
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Integrated marketing communications
h [videorecording] ;
Number of part/section of a work j.12
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Advertising, sales promotion, and public relations
h [videorecording] ;
Number of part/section of a work j.13
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Personal selling and sales management
h [videorecording] ;
Number of part/section of a work j.14
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Interactive and multichannel marketing
h [videorecording] ;
Number of part/section of a work j.15
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b14247185
b 2021-05-28
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type MEDIA
Suppress in OPAC No
Call number prefix dvd HF5415.C663
914 ## - VTLS Number
VTLS Number vtls003382899
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields rmh
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Fakulti Ekonomi dan Perniagaan
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 2008-10-07
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Video/ DVD
Language English
Country
-- 0
-- .b14247185
Holdings
Withdrawn status Lost status Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
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