Blue ocean strategy [sound recording] : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

By:

Kim, W. Chan

Contributor(s):

Series: Your coach in a boxNey York : Gildan Media, 2006Description: 6 sound discs (7 hrs.) : digital ; 12 cmContent type:

spoken word

Media type:

computer
audio

Carrier type:

audio disc

ISBN:

9781596590687

Subject(s):

Summary: In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody'red ocean' of a shrinking profit pool, but by creating'blue oceans': untapped new market spaces ripe for growth

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
MEDIA	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2)	cd-audio HF5415.153.K56 (Browse shelf(Opens below))		1	Available		00001598192

Title from container

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody'red ocean' of a shrinking profit pool, but by creating'blue oceans': untapped new market spaces ripe for growth

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Blue ocean strategy [sound recording] : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

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