Blue ocean strategy how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan
Blue ocean strategy how to create uncontested market space and make the competition irrelevant / [sound recording] : W. Chan Kim, Renée Mauborgne - 6 sound discs (7 hrs.) : digital ; 12 cm. - Your coach in a box .
Title from container
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody'red ocean' of a shrinking profit pool, but by creating'blue oceans': untapped new market spaces ripe for growth
9781596590687 RM104.90
New products.
Market segmentation.
Audiobooks.
Blue ocean strategy how to create uncontested market space and make the competition irrelevant / [sound recording] : W. Chan Kim, Renée Mauborgne - 6 sound discs (7 hrs.) : digital ; 12 cm. - Your coach in a box .
Title from container
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody'red ocean' of a shrinking profit pool, but by creating'blue oceans': untapped new market spaces ripe for growth
9781596590687 RM104.90
New products.
Market segmentation.
Audiobooks.