Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar

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Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2004Description: xxv, 465 p. : col. ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.1217.M39 (Browse shelf(Opens below))		1	Checked out Billed	25/01/2016	00001358667

Includes bibliographical references and index

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