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Market segmentation : how to do it, how to profit from it /

McDonald, Malcolm

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar - Oxford : Elsevier/Butterworth-Heinemann, 2004 - xxv, 465 p. : col. ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0750659815 (pbk.) RM194.42

Subjects--Topical Terms:
Market segmentation

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Market segmentation : how to do it, how to profit from it /

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