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1.
The 11 immutable laws of internet branding / Al Ries and Laura Ries by
Edition: This paperback edition 2001
Publication details: Hammersmith, London : HarperCollinsBusiness, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1265.R53 sbr.

2.
The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy by
Publication details: Singapore : John Wiley & Sons (Asia), 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.123.B534.

3.
9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor by
Publication details: New Delhi : Response Books, 2004
Other title:
  • Nine brand shaastras.
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7K3725.

4.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by
Edition: 2nd ed.
Publication details: Los Angeles : SAGE, 2010
Other title:
  • Advertising & promotion.
  • Integrated marketing communications approach.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.H333 2010.

5.
Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley. by
Edition: 5th Edition.
Publisher: Los Angeles : SAGE, 2021Copyright date: 2021
Other title:
  • Advertising and promotion.
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.H328 2021.

6.
B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch. by
Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006
In: Springer e-books
Online resources:
Availability: No items available.

7.
Be your own brand : achieve more of what you want by being more of who you are / David McNally, Karl D. Speak by
Edition: 2nd ed., updated and expanded.
Publication details: San Francisco, CA : Berrett-Koehler Publishers, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: BF697.M396 2011.

8.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller by
Publication details: Upper Saddle River, N. J. : Pearson Education , 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7K44.

9.
Brand champions : how superheroes bring brands to life / Ian P. Buckingham by Series: Bring yourself to work
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave MacMillan, 2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7B835.

10.
Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Sren Askegaard ... [et al.] by
Publication details: London : Routledge, 2006
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7B727.

11.
Brand Hollywood : selling entertainment in a global media age / Paul Grainge by
Publication details: London : Routledge, 2008
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: PN1995.9.M29G734.

12.
The brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant by
Publication details: Chichester : John Wiley & Sons, 2006
Online resources:
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HD69.B7G761b 2006 9HUKM. PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7G734.

13.
Brand it yourself : the fast , focused way to marketplace magic / Lynn Altman by
Publication details: New York : Portfolio, 2006
Availability: Items available for loan: PERPUSTAKAAN HOSPITAL CANSELOR TUANKU MUHRIZ (1)Call number: HF6161.B4A465b 2006 9HUKM.

14.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Publication details: Abingdon, Oxon : Routledge, 2008
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7H438.

15.
Brand management : co-creating meaningful brands / Michael Beverland. by
Edition: Second edition.
Publisher: Los Angeles : SAGE, 2021Copyright date: ©2021
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.1255.B484 2021.

16.
Brand management / edited by Francesca Dall'Olmo Riley by Series: SAGE library in marketing
Publication details: London : SAGE, 2010
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (8)Call number: HD69.B7B7346, ...

17.
Brand management 101 : 101 lessons learned from real world marketing / Mainak Dhar. by
Publication details: Singapore : Hoboken, N.J. : Wiley, ©2007
In: Wiley e-books
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: ebook.

18.
Brand manners : how to create the self-confident organization to live the brand / Hamish Pringle and William Gordon. by
Publication details: Chichester : John Wiley & Sons, 2001
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.P68.

19.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by
Publication details: New York : Free Press, 2004
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7A2154.

20.
Brand relevance : making competitors irrelevant / David A. Aaker. by Series: Jossey-Bass business & management series
Publication details: San Francisco, CA : Jossey-Bass, c2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD69.B7A21535.

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