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B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch.

By: Contributor(s): Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.Description: xvi, 357 p. : ill., digital ; 24 cmISBN:
  • 9783540447290 (electronic bk.)
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 K68 2006
Online resources: In: Springer e-books
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