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B2B Brand Management

Kotler, Philip.

B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2006. - xvi, 357 p. : ill., digital ; 24 cm.

ISBN: 9783540447290 (electronic bk.)

Subjects--Topical Terms:
Brand name products--Management.
Brand name products--Case studies.
Economics/Management Science.
Management.
Marketing.

LC Class. No.: HD69.B7 / K68 2006

Dewey Class. No.: 658.827

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