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1.
Effective industrial selling / Malcolm H. B. McDonald with John W. Leppard by
Publication details: Oxford : Heinemann Professional, 1988
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.M275.

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2.
How to sell a service : guidelines for effective selling in a service business / Malcolm H. B. McDonald with John W. Leppard. by
Edition: 2nd ed.
Publication details: London : Heinemann Professional, 1988
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.25.M28 1988.

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3.
Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald by
Edition: 3rd ed.
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5438.8.K48M363 2011.

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4.
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by
Publication details: London : Kogan Page, 2008
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M379.

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5.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar by
Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2004
Availability: Not available: PERPUSTAKAAN TUN SERI LANANG: Checked out (1).

6.
The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald. by Series: The Marketing series
Publication details: Oxford : Butterworth-Heinemann, 1991
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.16.M35.

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7.
The marketing plan a pictorial guide for managers Malcolm H. B. McDonald and Peter Morris by
Publication details: London : Heinemann, 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.13.M327, ...

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8.
The marketing planner Malcolm H. B. McDonald by Series: The Marketing series
Publication details: Oxford : Butterworth-Heinemann, 1992
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M329.

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9.
Marketing planning for services Malcolm McDonald and Adrian Payne by Series: The Marketing series
Publication details: Oxford : Butterworth-Heinemann, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3295.

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10.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by Series: Marketing series
Edition: 3rd ed.
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3794 1995.

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11.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Publication details: Hoboken, N.J. : Wiley, 2011
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3794 2011.

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12.
Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris. by
Edition: 4th ed.
Publication details: Chichester, U.K. : John Wiley & Sons, 2012
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3793 2012.

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13.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: Sixth edition.
Publisher: Massachusetts : Butterworth-Heinemann, 2007
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M3794 2007.

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14.
Marketing plans for service businesses : a complete guide / Malcolm McDonald, Adrian Payne, and Pennie Frow. by
Edition: 3rd ed.
Publication details: Chichester, West Sussex : John Wiley & Sons, 2011
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD9980.5.M393 2011.

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15.
Marketing plants : how to prepare them how to use them / Malcolm H.B.Mc Donald. by
Edition: 2nd ed.
Publication details: Oxford : Heinemann Professional, 1989
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.13.M3794 1989, ...

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16.
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson by
Publication details: Oxford : Butterworth Heinemann, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: HF5415.M238, ...

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17.
Retail marketing plans how to prepare them, how to use them Malcolm H. B. McDonald and Christopher C. S. Tideman by
Publication details: Oxford Butterworth-Heinemann 1993
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD5429.M26.

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18.
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Strategic marketing planning by
Publication details: London Kogan Page 19920749407670
Availability: No items available.

19.
Strategic marketing planning/ Malcolm McDonald. by Series: The Cranfield management series
Edition: 2nd ed.
Publication details: London: Kogan Page, 1996
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.13.M332 1996.

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