Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.

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Publication details: London : Kogan Page, 2008.Description: x, 197 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.M379 (Browse shelf(Opens below))		1	Available		00001560336

Includes bibliographical references (p. 192) and index.

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