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Malcolm McDonald on marketing planning : understanding marketing plans and strategy /

McDonald, Malcolm.

Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. - London : Kogan Page, 2008. - x, 197 p. : ill. ; 22 cm.

Includes bibliographical references (p. 192) and index.

ISBN: 9780749451493 (pbk.) RM94.61

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

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