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1.
The 27 most common mistakes in advertising / Alec Benn by
Publication details: AMACOM : New York, 1978
Other title:
  • Twenty-seven most common mistakes in advertising
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.B424.

2.
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia by
Edition: 6th ed.
Publication details: Homewood, Ill. : R.D. Irwin, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (3)Call number: HF5823.D63 1983, ...

3.
Advertising : principles and problems / Charles J. Dirksen, Arthur Kroeger by
Edition: 3rd ed.
Publication details: Homewood, Ill. : R.D. Irwin, 1968
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.D63 1968.

4.
Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia by
Edition: 5th ed.
Publication details: Inc., Homewood, Ill. : Richard D. Irwin, 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.D63 1977.

5.
Cases in advertising and communications management / Stephen A. Greyser by
Edition: 2nd ed.
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1981
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.G75 1981.

6.
Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp by
Edition: 3rd ed.
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, 1992
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.G75 1992.

7.
Cases in advertising and promotion management Charles H. Patti, John H. Murphy by
Publication details: New York : Wiley, 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.P353.

8.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Publication details: Plano, Texas : Business Publications Inc., 1983
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44.

9.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 2nd ed.
Publication details: Plano, Texas : Business Publications Inc., 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44.

10.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 2nd ed.
Publication details: Plano, Texas : Business Publications Inc., 1987
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44 1987.

11.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris by
Edition: 3rd ed.
Publication details: Homewood, Ill. : Irwin, 1991
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.Q44 1991.

12.
Cases in promotional strategy / James F. Engel, W. Eayne Talarzyk by Series: The Irwin series in marketing
Edition: Rev. ed.
Publication details: Homewood, Ill. : Richard D. Irwin , 1984
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5415.E645 1984.

13.
Crisis communications : a casebook approach / Kathleen Fearn-Banks by
Edition: 2nd ed.
Publication details: Mahwah, New Jersey : Lawrence Erlbaum Associates, 2002
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD59.F424 2002.

14.
Crisis communications : a casebook approach / Kathleen Fearn-Banks by
Edition: 3rd ed.
Publication details: Mahwah, N. J. : Lawrence Erlbaum Associates, Inc., 2007
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HD59.F424 2007.

15.
When ads work : new proof that advertising triggers sales John Philip Jones by
Publication details: New York : Lexington Books, 1995
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.J6653.

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