Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia

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Publication details: Homewood, Ill. : R.D. Irwin, 1983Edition: 6th edDescription: xiv, 622 p. : 4 p. of plates ill. (some col.) ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.D63 1983 (Browse shelf(Opens below))	1	Available	00000086356
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.D63 1983 (Browse shelf(Opens below))	1	Available	00000086355
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.D63 1983 (Browse shelf(Opens below))	1	Available	00000086354

Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977

Includes indexes

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