Advertising : principles and management cases /
Dirksen, Charles J.
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983 - xiv, 622 p. : 4 p. of plates ill. (some col.) ; 25 cm.
Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977
Includes indexes
0256026467
82-81947
Advertising
Advertising--Case studies
Advertising : principles and management cases / Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia - 6th ed. - Homewood, Ill. : R.D. Irwin, 1983 - xiv, 622 p. : 4 p. of plates ill. (some col.) ; 25 cm.
Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977
Includes indexes
0256026467
82-81947
Advertising
Advertising--Case studies