Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia

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Publication details: Inc., Homewood, Ill. : Richard D. Irwin, 1977Edition: 5th edDescription: 690 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.D63 1977 (Browse shelf(Opens below))		1	Available		00000369006

Previous editions entitled : Advertising principles and problems

Includes bibliographical references (p. 675-677) and index

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