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Advertising principles, problems, and cases /

Dirksen, Charles J.

Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia - 5th ed. - Inc., Homewood, Ill. : Richard D. Irwin, 1977 - 690 p. : ill. ; 25 cm.

Previous editions entitled : Advertising principles and problems

Includes bibliographical references (p. 675-677) and index

ISBN: 0256019258

Subjects--Topical Terms:
Advertising
Advertising--Case studies

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Advertising principles, problems, and cases /

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