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Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
Series: Sage library in marketingPublication details: Thousand Oaks, CA : SAGE Publications, 2008.Description: 3 v. : ill. ; 25 cmISBN:- 1847870007 (cased)
- 9781847870001 (hbk.) (1 set)
Contents:
vol. 1. The development of marketing theory and its philosophical underpinnings -- vol. 2. Major theoretical debates and contemporary issues in marketing theory -- vol. 3. The impact of theory on representations of the consumer and the marketing organisation.
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.M3197 (Browse shelf(Opens below)) | j. 1 | 1 | Available | 00002022353 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.M3197 (Browse shelf(Opens below)) | j. 2 | 1 | Available | 00002022354 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.M3197 (Browse shelf(Opens below)) | j. 3 | 1 | Available | 00002022355 |
vol. 1. The development of marketing theory and its philosophical underpinnings -- vol. 2. Major theoretical debates and contemporary issues in marketing theory -- vol. 3. The impact of theory on representations of the consumer and the marketing organisation.
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