Marketing theory /
Marketing theory /
edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
- Thousand Oaks, CA : SAGE Publications, 2008.
- 3 v. : ill. ; 25 cm.
- Sage library in marketing. .
The development of marketing theory and its philosophical underpinnings -- Major theoretical debates and contemporary issues in marketing theory -- The impact of theory on representations of the consumer and the marketing organisation. vol. 1. vol. 2. vol. 3.
1847870007 (cased) 9781847870001 (hbk.) (1 set) RM2014.88 (1n = RM671.63 )
Marketing.
The development of marketing theory and its philosophical underpinnings -- Major theoretical debates and contemporary issues in marketing theory -- The impact of theory on representations of the consumer and the marketing organisation. vol. 1. vol. 2. vol. 3.
1847870007 (cased) 9781847870001 (hbk.) (1 set) RM2014.88 (1n = RM671.63 )
Marketing.