MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01679nam a22003614a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930145153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100712s2008 caua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1847870007 (cased) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847870001 (hbk.) (1 set) |
| Terms of availability |
RM2014.88 (1n = RM671.63 ) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201305281004 |
| Level of effort used to assign nonsubject heading access points |
lan |
| Level of effort used to assign subject headings |
201102101531 |
| Level of effort used to assign classification |
rosli |
| Level of effort used to assign subject headings |
201101241702 |
| Level of effort used to assign classification |
rosli |
| Level of effort used to assign subject headings |
201101241701 |
| Level of effort used to assign classification |
rosli |
| y |
07-12-2010 |
| z |
rasyilla |
| 040 ## - CATALOGING SOURCE |
|---|
| Modifying agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.M3197 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M3197 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing theory / |
| Statement of responsibility, etc. |
edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, CA : |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
3 v. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Sage library in marketing. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
vol. 1. |
| Title |
The development of marketing theory and its philosophical underpinnings -- |
| Miscellaneous information |
vol. 2. |
| Title |
Major theoretical debates and contemporary issues in marketing theory -- |
| Miscellaneous information |
vol. 3. |
| Title |
The impact of theory on representations of the consumer and the marketing organisation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
60389 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maclaran, Pauline. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saren, Michael. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tadajewski, Mark. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
The development of marketing theory and its philosophical underpinnings ; |
| Number of part/section of a work |
vol. 1. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Major theoretical debates and contemporary issues in marketing theory ; |
| Number of part/section of a work |
vol. 2. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
The impact of theory on representations of the consumer and the marketing organisation ; |
| Number of part/section of a work |
vol. 3. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14764921 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.M3197 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003437530 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rk4 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi & Pengurusan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2010-12-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b14764921 |
