The ultimate child care marketing guide : tactics, tools, and strategies for success / Kris Murray.
Publication details: St. Paul, MN : Redleaf Press, 2012.Description: xi, 240 p. : ill. ; 26 cmISBN:- 9781605540832 (alk. paper)
- spine title : The ultimate child care marketing guide
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HQ778.5.M847 (Browse shelf(Opens below)) | 1 | Available | 00002122136 |
Browsing PERPUSTAKAAN TUN SERI LANANG shelves, Shelving location: KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available |
|
|
||
| HQ778.5.G666 Making links : a collaborative approach to planning and practice in early childhood programs / | HQ778.5.K39 2004 Good practice in the early years / | HQ778.5.L443 Childminder`s guide to child development / | HQ778.5.M847 The ultimate child care marketing guide : tactics, tools, and strategies for success / | HQ778.5.N67 Membina perniagaan taska, tadika dan pusat jagaan / | HQ778.5.S5613 Child-care and the psychology of development / | HQ778.6.C564 2002 Caring for school-age children / |
Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author.
There are no comments on this title.