The ultimate child care marketing guide : tactics, tools, and strategies for success /
Murray, Kris.
The ultimate child care marketing guide : tactics, tools, and strategies for success / spine title : The ultimate child care marketing guide. Kris Murray. - St. Paul, MN : Redleaf Press, 2012. - xi, 240 p. : ill. ; 26 cm.
Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author.
9781605540832 (alk. paper) RM97.40
Child care services--Management--Handbooks, manuals, etc.
Day care centers--Handbooks, manuals, etc.
Family day care--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
The ultimate child care marketing guide : tactics, tools, and strategies for success / spine title : The ultimate child care marketing guide. Kris Murray. - St. Paul, MN : Redleaf Press, 2012. - xi, 240 p. : ill. ; 26 cm.
Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author.
9781605540832 (alk. paper) RM97.40
Child care services--Management--Handbooks, manuals, etc.
Day care centers--Handbooks, manuals, etc.
Family day care--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.