MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02425cam a22003374a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250918234634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140519s2012 mnua f 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781605540832 (alk. paper) |
| Terms of availability |
RM97.40 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201409301608 |
| Level of effort used to assign nonsubject heading access points |
lan |
| Level of effort used to assign subject headings |
201409291537 |
| Level of effort used to assign classification |
lan |
| Level of effort used to assign subject headings |
201409241157 |
| Level of effort used to assign classification |
rahah |
| y |
05-19-2014 |
| z |
rahah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CLE |
| -- |
BDX |
| -- |
BWX |
| -- |
DLC |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HQ778.5.M847 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HQ778.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M847 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murray, Kris. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The ultimate child care marketing guide : |
| Remainder of title |
tactics, tools, and strategies for success / |
| Statement of responsibility, etc. |
Kris Murray. |
| 246 18 - VARYING FORM OF TITLE |
|---|
| Display text |
spine title : |
| Title proper/short title |
The ultimate child care marketing guide. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
St. Paul, MN : |
| Name of publisher, distributor, etc. |
Redleaf Press, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 240 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Pulling it all together -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts -- Appendixes -- Appendix A: Tour checklist -- Appendix B: Sample parent survey -- Appendix C: Strategic marketing action plan (S-map) -- Glossary -- About the author. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Child care services |
| General subdivision |
Management |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Day care centers |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Family day care |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15903424 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HQ778.5.M847 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003559680 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rab |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Pendidikan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2014-06-05 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b15903424 |
