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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Publication details: Boston : McGraw-Hill Irwin, 2012.Edition: 12th edDescription: xxvii, 772 p. : ill. ; 27 cmISBN:- 9780077645557
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.33.U6H38 2012 (Browse shelf(Opens below)) | 1 | Available | 00002103992 | |||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | HF5415.33.U6H38 2012 (Browse shelf(Opens below)) | cd-rom | 1 | Available | 00002217125 |
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Book is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references and index.
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