Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - Boston : McGraw-Hill Irwin, 2012. - xxvii, 772 p. : ill. ; 27 cm.
Book is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references and index.
9780077645557 RM741.69
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - Boston : McGraw-Hill Irwin, 2012. - xxvii, 772 p. : ill. ; 27 cm.
Book is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references and index.
9780077645557 RM741.69
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.