Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

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Publication details: Boston : McGraw-Hill Irwin, 2012.Edition: 12th edDescription: xxvii, 772 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.33.U6H38 2012 (Browse shelf(Opens below))		1	Available		00002103992
MEDIA	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2)	HF5415.33.U6H38 2012 (Browse shelf(Opens below))	cd-rom	1	Available		00002217125

Book is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media.

Includes bibliographical references and index.

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