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Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention / by Che Aniza Binti Che Wel

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Publication details: 2009Description: xx, 444 p. : ill. ; 30 cmSubject(s):

Dissertation note: Thesis (Ph.D.) - Universiti Putra Malaysia, 2009

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
TERHAD	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG TESIS, KOLEKSI ASIA TENGGARA-P. TUN SERI LANANG (ARAS 5)	HF5415.5.C48 2009 tesis (Browse shelf(Opens below))		1	Available		00002000596

Thesis (Ph.D.) - Universiti Putra Malaysia, 2009

References : p. 302-325

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