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Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention /

Che Aniza Che Wel

Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention / by Che Aniza Binti Che Wel - 2009 - xx, 444 p. : ill. ; 30 cm.

Thesis (Ph.D.) - Universiti Putra Malaysia, 2009

References : p. 302-325

Subjects--Corporate Names:
Universiti Putra Malaysia--Malaysia

Subjects--Topical Terms:
Customer relations--Management
Consumer satisfaction
Customer loyalty
Dissertations, Academic--Malaysia

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Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention /

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