Positioning [videorecording] : how advertisers shape perception
Publication details: [S.l.]: Learning Seed, [n.d.]Description: 1 videodisc (VCD) (20 min.) : sd., col. ; 12 cm. + 1 user's guideSubject(s): Summary: This program explores perceptual mapping, marketing segmentation and the use of emotion and magic to position a product| Item type | Current library | Home library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| TERHAD | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | vcd HF5415.125.P67 (Browse shelf(Opens below)) | Available | 00001432179 |
This program explores perceptual mapping, marketing segmentation and the use of emotion and magic to position a product
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