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Positioning how advertisers shape perception

Positioning how advertisers shape perception [videorecording] : - [S.l.]: Learning Seed, [n.d.] - 1 videodisc (VCD) (20 min.) : sd., col. ; 12 cm. + 1 user's guide

This program explores perceptual mapping, marketing segmentation and the use of emotion and magic to position a product

ISBN: RM668.12

Subjects--Topical Terms:
Marketing
Marketing research
Market segmentation

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Positioning how advertisers shape perception

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