MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01112ngm a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930121404.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd chaizu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060118n nyu020 g s00 vleng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM668.12 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200610311027 |
| Level of effort used to assign nonsubject heading access points |
rosma |
| Level of effort used to assign subject headings |
200604181213 |
| Level of effort used to assign classification |
jumain |
| Level of effort used to assign subject headings |
200604181029 |
| Level of effort used to assign classification |
norliah |
| Level of effort used to assign subject headings |
200604181027 |
| y |
01-18-2006 |
| z |
zarina |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
vcd HF5415.125.P67 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
vcd HF5415.125 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.P67 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Positioning |
| Medium |
[videorecording] : |
| Remainder of title |
how advertisers shape perception |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l.]: |
| Name of publisher, distributor, etc. |
Learning Seed, |
| Date of publication, distribution, etc. |
[n.d.] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (VCD) (20 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
12 cm. + |
| Accompanying material |
1 user's guide |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This program explores perceptual mapping, marketing segmentation and the use of emotion and magic to position a product |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
60389 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
60390 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1365813x |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
TERHAD |
| Suppress in OPAC |
No |
| Call number prefix |
vcd HF5415.125.P67 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003319713 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
ns |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Pusat Pengajian Media dan Komunikasi |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2006-05-01 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1365813x |
