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Advertising strategy [videorecording] : marketing in practice

Contributor(s):

Publisher: Bendigo, Vic. : Video Education Australasia, 1991Description: 1 videocassette (VHS) (28 min.) : sd., col. ; 1/2 inSubject(s):

Production credits:

Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith

Summary: This program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farm identifies a human need or requirement and a niche market. A target group of consumer, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product.

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Status	Date due	Barcode
MEDIA	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2)	video HF5821.A39 (Browse shelf(Opens below))		Available		00001431826

Copy available in DVD format

Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith

This program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farm identifies a human need or requirement and a niche market. A target group of consumer, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product.

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Advertising strategy [videorecording] : marketing in practice

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