Advertising strategy marketing in practice
Advertising strategy marketing in practice [videorecording] :
- 1 videocassette (VHS) (28 min.) : sd., col. ; 1/2 in.
Copy available in DVD format
Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith
This program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farm identifies a human need or requirement and a niche market. A target group of consumer, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product.
RM306.31
Advertising--Milk--Australia.
Advertising--Australia.
Copy available in DVD format
Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith
This program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farm identifies a human need or requirement and a niche market. A target group of consumer, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product.
RM306.31
Advertising--Milk--Australia.
Advertising--Australia.