MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01568ngm a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914141804.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vf cbahou |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051004s1991 at 028 g 00 v|eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Terms of availability |
RM306.31 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201105061544 |
| Level of effort used to assign nonsubject heading access points |
habsah |
| Level of effort used to assign subject headings |
200610311727 |
| Level of effort used to assign classification |
rosma |
| Level of effort used to assign subject headings |
200610311230 |
| Level of effort used to assign classification |
norliah |
| Level of effort used to assign subject headings |
200602151552 |
| Level of effort used to assign classification |
jumain |
| y |
10-04-2005 |
| z |
mazarita |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
video HF5821.A39 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
video HF5821 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A39 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising strategy |
| Medium |
[videorecording] : |
| Remainder of title |
marketing in practice |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bendigo, Vic. : |
| Name of producer, publisher, distributor, manufacturer |
Video Education Australasia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1991 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videocassette (VHS) (28 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
1/2 in. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Copy available in DVD format |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Executive producer, Neil Barrett ; script, Peter Wiseman, Dennis K. Smith |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This program introduces the concepts of marketing and the techniques available to ultimately sell a product. Firstly, Sandhurst Farm identifies a human need or requirement and a niche market. A target group of consumer, selected and defined in terms of lifestyle image, then guide the development of the marketing strategy for the final product. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Milk |
| Geographic subdivision |
Australia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
Australia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wiseman, Peter, |
| Relator term |
production |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Video Education Australasia, |
| Relator term |
production |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13622018 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
MEDIA |
| Suppress in OPAC |
No |
| Call number prefix |
video HF5821.A39 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003315856 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
ns |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-04-10 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13622018 |
