Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor

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Publication details: New York : Best Business Books, 2004Description: 288 p. : ill. (some col.) ; 23 cmISBN:

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Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF6146.P78H366 (Browse shelf(Opens below))		1	Available		00001467699

Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004

Includes bibliographical references and index

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