MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01457nam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914140657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031216s2004 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789025345 (hbk.) |
| Terms of availability |
RM187.36 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789025353 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200606301503 |
| Level of effort used to assign nonsubject heading access points |
bedah |
| Level of effort used to assign subject headings |
200605301123 |
| Level of effort used to assign classification |
farid |
| Level of effort used to assign subject headings |
200508031441 |
| Level of effort used to assign classification |
rasyilla |
| Level of effort used to assign subject headings |
200508031441 |
| y |
08-03-2005 |
| z |
rasyilla |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF6146.P78H366 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF6146.P78 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
H366 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of product placement in the mass media : |
| Remainder of title |
new strategies in marketing theory, practice, trends, and ethics / |
| Statement of responsibility, etc. |
Mary-Lou Galician, editor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Best Business Books, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
288 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product placement in mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Subliminal advertising |
| Geographic subdivision |
United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Moral and ethical aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Galician, Mary-Lou |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Journal of promotion management |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0412/2003027329.html">http://www.loc.gov/catdir/toc/ecip0412/2003027329.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13575375 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF6146.P78H366 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003310722 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
za |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Komunikasi & Pengurusan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2005-03-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13575375 |
