Normal view MARC view ISBD view

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor - New York : Best Business Books, 2004 - 288 p. : ill. (some col.) ; 23 cm.

Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004

Includes bibliographical references and index

ISBN: 0789025345 (hbk.) RM187.36 0789025353 (pbk.)

Subjects--Topical Terms:
Product placement in mass media
Subliminal advertising--United States
Advertising--Moral and ethical aspects

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

Contact Us

Copyright ©The National University of Malaysia Library