Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault.

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Series: The Irwin series in marketingPublication details: Homewood, IL : Irwin, 1993.Edition: 11th edDescription: xxii, 763 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.M378 1993 (Browse shelf(Opens below))		1	Available		00001329049

Includes bibliographical references (p. 723-760) and indexes.

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