MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01285nam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930115330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040107s1993 xxua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92-031792 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
025610509X (pbk.) |
| Terms of availability |
hadiah |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201105161629 |
| Level of effort used to assign nonsubject heading access points |
zarina |
| Level of effort used to assign subject headings |
201105161628 |
| Level of effort used to assign classification |
zarina |
| Level of effort used to assign subject headings |
200401281458 |
| Level of effort used to assign classification |
nuri |
| Level of effort used to assign subject headings |
200401161133 |
| Level of effort used to assign classification |
bedah |
| y |
01-07-2004 |
| z |
trainer |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13.M378 1993 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M378 1993. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome). |
| 9 (RLIN) |
49852 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
a global-managerial approach / |
| Statement of responsibility, etc. |
E. Jerome McCarthy, William D. Perreault. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, IL : |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 763 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 723-760) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
45277 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13313733 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.13.M378 1993 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000346197 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
nmk |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Program Pemasaran |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2004-07-01 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13313733 |
