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Basic marketing : a global-managerial approach /

McCarthy, E. Jerome

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault. - 11th ed. - Homewood, IL : Irwin, 1993. - xxii, 763 p. : ill. ; 27 cm. - The Irwin series in marketing. .

Includes bibliographical references (p. 723-760) and indexes.

ISBN: 025610509X (pbk.) hadiah

LCCN: 92-031792

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.

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Basic marketing : a global-managerial approach /

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