Strategic marketing management: planning, implementation and control/ Richard M. S. Wilson and Coloin Gilligan with David J. Pearson.

By:

Contributor(s):

Series: The Marketing seriesPublication details: Oxford: Butterworth-Heinemann, 1992.Description: 644 p. : ill. ; 29 cmISBN:

Subject(s):

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.W5384 (Browse shelf(Opens below))		1	Available		00000551903

'Published in association with the Chartered Institute of Marketing'.

references p. 616-634.

There are no comments on this title.

to post a comment.