Strategic marketing management: (Record no. 222909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01108nam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914080750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1992 xxk 00 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750617802 |
| Terms of availability | RM85.98 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .W5384 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, R. M. S. (Richard Malcolm Sano) |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management: |
| Remainder of title | planning, implementation and control/ |
| Statement of responsibility, etc. | Richard M. S. Wilson and Coloin Gilligan with David J. Pearson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford: |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 644 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Marketing series. |
| 500 ## - GENERAL NOTE | |
| General note | 'Published in association with the Chartered Institute of Marketing'. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | references p. 616-634. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pearson, David J. |
| 711 2# - ADDED ENTRY--MEETING NAME | |
| Meeting name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12214978 |
| b | 2023-07-07 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415.13 .W5384 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000228594 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | gab |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b12214978 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i15278074 | 9 | HF5415.13.W5384 | 00000551903 | 13/09/2025 | 1 | 13/09/2025 | AM |