Strategic marketing management: planning, implementation and control/
Wilson, R. M. S. (Richard Malcolm Sano)
Strategic marketing management: planning, implementation and control/ Richard M. S. Wilson and Coloin Gilligan with David J. Pearson. - Oxford: Butterworth-Heinemann, 1992. - 644 p. : ill. ; 29 cm. - The Marketing series. .
'Published in association with the Chartered Institute of Marketing'.
references p. 616-634.
0750617802 RM85.98
Marketing--Management.
Strategic marketing management: planning, implementation and control/ Richard M. S. Wilson and Coloin Gilligan with David J. Pearson. - Oxford: Butterworth-Heinemann, 1992. - 644 p. : ill. ; 29 cm. - The Marketing series. .
'Published in association with the Chartered Institute of Marketing'.
references p. 616-634.
0750617802 RM85.98
Marketing--Management.