Marketing research / (Record no. 379833)

MARC details
000 -LEADER
fixed length control field 01300nam a2200325 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250930122244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061109s2006 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131477323 (hbk.)
Terms of availability RM480.66
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201504240806
Level of effort used to assign nonsubject heading access points latihan
Level of effort used to assign subject headings 200702261214
Level of effort used to assign classification zarina
Level of effort used to assign subject headings 200702131245
Level of effort used to assign classification mazarita
y 11-09-2006
z farid
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.2.B776 2006
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.2
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .B776 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C.
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. Alvin C. Burns, Ronald F. Bush
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 665 p. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note 'SPSS integration'-- Pref.
500 ## - GENERAL NOTE
General note Book is accompanied by 1 computer laser optical disc, entitled'SPSS student version 13.0' bearing the same call number and available at Bahagian Koleksi Media
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Buku bacaan asas fakulti
630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title SPSS for Windows
9 (RLIN) 53984
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
9 (RLIN) 60390
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald F.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b13819434
b 2021-05-28
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type AM
Suppress in OPAC No
Call number prefix HF5415.2.B776 2006
914 ## - VTLS Number
VTLS Number vtls003336913
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Program Pengurusan/Pemasaran/Perniagaan Antarabangsa
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 2006-09-11
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Printed Books
Language English
Country
-- 0
-- .b13819434
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 480.66 .i18250026 53 HF5415.2.B776 2006 00001473042 14/09/2025 1 14/09/2025 AM

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