Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006 - 665 p. ; 26 cm.
'SPSS integration'-- Pref. Book is accompanied by 1 computer laser optical disc, entitled'SPSS student version 13.0' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
0131477323 (hbk.) RM480.66
SPSS for Windows
Marketing research
Marketing research / Alvin C. Burns, Ronald F. Bush - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006 - 665 p. ; 26 cm.
'SPSS integration'-- Pref. Book is accompanied by 1 computer laser optical disc, entitled'SPSS student version 13.0' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
0131477323 (hbk.) RM480.66
SPSS for Windows
Marketing research