MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01340 gm a2200325 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914122642.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vf ccahoz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020522 1984 nju019 m 0 eng |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200703121638 |
| Level of effort used to assign nonsubject heading access points |
rosma |
| Level of effort used to assign subject headings |
200606211548 |
| Level of effort used to assign classification |
norliah |
| Level of effort used to assign subject headings |
200211081604 |
| Level of effort used to assign classification |
trainer |
| y |
05-22-2002 |
| z |
trainer |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
video HF5415.1.G73 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
video HF5415.1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.G73 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The great marketing wars |
| Medium |
[videorecording] / |
| Statement of responsibility, etc. |
produced by The Burton Kaplan Company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cliffs : |
| Name of publisher, distributor, etc. |
Prentice Hall Inc., |
| Date of publication, distribution, etc. |
1984 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
3 videocassettes (U-matic) (19 min.each) : |
| Other physical details |
sd., col., ; |
| Dimensions |
3/4 in. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The great marketing wars [videorecording] ; |
| Volume/sequential designation |
part 1-3 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
part 1. |
| Title |
The military metaphor - |
| Miscellaneous information |
part 2. |
| Title |
The jeans battles - |
| Miscellaneous information |
part 3. |
| Title |
The soft drinks battles |
| 511 0# - PARTICIPANT OR PERFORMER NOTE |
|---|
| Participant or performer note |
Speakers: Philip Kotler, Ben M.Enis, Stephen A.Greyser |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States |
| 740 4# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
The military metaphor |
| h |
[videorecording] ; |
| Number of part/section of a work |
part 1. |
| 740 4# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
The jeans battles |
| h |
[videorecording] ; |
| Number of part/section of a work |
part 2. |
| 740 4# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
The soft drinks battles |
| h |
[videorecording] ; |
| Number of part/section of a work |
part 3. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13012770 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
TERHAD |
| Suppress in OPAC |
No |
| Call number prefix |
video HF5415.1.G73 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000313458 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rana |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Koleksi Media |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2002-09-05 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Video/ DVD |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b13012770 |
