The great marketing wars
The great marketing wars [videorecording] /
produced by The Burton Kaplan Company
- Cliffs : Prentice Hall Inc., 1984
- 3 videocassettes (U-matic) (19 min.each) : sd., col., ; 3/4 in.
- The great marketing wars [videorecording] ; part 1-3 .
The military metaphor - The jeans battles - The soft drinks battles part 1. part 2. part 3.
Speakers: Philip Kotler, Ben M.Enis, Stephen A.Greyser
Marketing--United States
The military metaphor - The jeans battles - The soft drinks battles part 1. part 2. part 3.
Speakers: Philip Kotler, Ben M.Enis, Stephen A.Greyser
Marketing--United States