Marketing research /
McDaniel, Carl, Jr.
Marketing research / Cover title : Marketing reseach with SPSS. Carl McDaniel Jr., Roger Gates. - 8th ed., international student version. - Hoboken, New Jersey : John Wiley & Sons, 2010. - xxx, 693 p. ill. (some col.) 26 cm. + 1 CD-ROM (4 3/4 in.)
Accompanied by CD-ROM (701003923). Book is accompanied by 1 CD entitled'SPSS Student Version 16.0' bearing the same call number and available at Bahagian Koleksi Media.
9780470414361 (pbk.) Hadiah 0470414367 (pbk.)
Marketing research.
Marketing research / Cover title : Marketing reseach with SPSS. Carl McDaniel Jr., Roger Gates. - 8th ed., international student version. - Hoboken, New Jersey : John Wiley & Sons, 2010. - xxx, 693 p. ill. (some col.) 26 cm. + 1 CD-ROM (4 3/4 in.)
Accompanied by CD-ROM (701003923). Book is accompanied by 1 CD entitled'SPSS Student Version 16.0' bearing the same call number and available at Bahagian Koleksi Media.
9780470414361 (pbk.) Hadiah 0470414367 (pbk.)
Marketing research.