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1.
The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis by
Publication details: London : Kogan Page, 2005
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5822.D874.

2.
Advertising & marketing research : a new methodology / B. Stuart Tolley by
Publication details: Nelson-Hall : Chicago 1977
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.T64.

3.
Advertising research / by Tom Cannon by
Publication details: Intertext : Aylesbury, 1973
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.C28.

4.
The effect of advertising and display : assessing the evidence / Robert East by
Publication details: Boston : Kluwer Academic Publishers, 2003
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.E187.

5.
Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J. Naples by
Publication details: New York : Association of National Advertisers, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5826.5.N36.

6.
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage / edited by Hugh W. Sargent by
Publication details: Calif : Pacific Books, 1972
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5821.F74.

7.
Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers by
Edition: 3rd ed.
Publication details: Belmont, Ca. : Wadsworth Publishing Co., 1988
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (10)Call number: HF5814.F57 1988, ...

8.
Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers by
Edition: 4th ed.
Publication details: Belmont, Ca. : Wadsworth Publishing Co., 1991
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5814.F57 1991.

9.
Handbook of international advertising research / edited by Hong Cheng. by Series: Handbooks in communication and mediaPublisher: Chichester : Wiley-Blackwell, 2014
Online resources:
Availability: No items available.

10.
Journal of advertising
Publication details: Houston : American Academy of Advertising, 1972-
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (6)Call number: Siri HF5801.J59 j.10-11 1981-82, ...

11.
Journal of advertising [microform].
Publication details: Houston : American Academy of Advertising, 1972-
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (4)Call number: mikrofis siri HF5801.J59 1976, ...

12.
Journal of advertising [microform]
Publication details: Houston : American Academy of Advertising, 1972-
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: mikrofilem siri HF5801.J59 1972-1973.

13.
Journal of advertising research
Publication details: New York : Advertising Research Foundation, 1960-
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (15)Call number: Siri HF5801.J6 1977, ...

14.
Journal of advertising research [microform]
Publication details: New York : Advertising Research Foundation, 1960-
Online resources:
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (2)Call number: mikrofis siri HF5801.J6 1975, ...

15.
Proceedings ...) Seminar on translating advanced advertising theories into research reality Madrid (Spain), 3-6 November, 1971 by
Publication details: (Amsterdam) European Scoiety for Opinion and Marketing Research 1972
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5827.S45 1971.

16.
Spending advertising money : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent. by
Edition: Completely revised 2nd ed.
Publication details: Business Books : London: 1975
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.B728 1975[00008014967].

17.
Spending advertising money : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent by
Edition: 3rd ed.
Publication details: London: Business Books, 1979
Availability: No items available.

18.
Spending advertising money : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent by
Edition: 3rd ed.
Publication details: London: Business Books, 1979
Availability: No items available.

19.
Spending advertising money : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent by
Edition: 3rd ed.
Publication details: London: Business Books, 1979
Availability: No items available.

20.
Spending advertising money : an introduction to media planning, media buying and the uses of media research / by Simon Broadbent by
Edition: 3rd ed.
Publication details: London : Business Books, 1979
Availability: Items available for loan: PERPUSTAKAAN TUN SERI LANANG (1)Call number: HF5823.B728 1975 n.1.

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